Perspectives from the team .
Practical takes on digital transformation, rapid delivery, data & AI, and making change stick in real organisations.
7 Practical Tips to Make AI Work for Your Small Business
Adele Slater shares seven practical tips to help small businesses use AI confidently, avoid common pitfalls, and extract real value from tools like ChatGPT and Copilot.
Authenticity in the Age of AI
As AI-generated content becomes the norm, authenticity becomes your competitive edge. Five ways to use AI without losing your voice.
PoC, Pilot, MVP: What They Really Mean and Why You Need to Know the Difference
Colin Dawson on why clear 'definition of done' is critical for any organisation looking to manage risk and allocate resources wisely when bringing new ideas to life.
Why Digital Transformations Fail, and What It Takes to Succeed
Most digital transformations fail not because the technology underperformed, but because the business wasn't truly ready to change. How to position yours for success.
Dax Group appoints Kirsty Mearns as business strategist to support purpose driven growth
Dax Group welcomes Kirsty Mearns as Business Strategist — bringing over 25 years of international business development, global marketing, and strategic leadership coaching experience.
Dax Group founder takes the helm as digital consultancy secures £1.2M in contract awards within its first year
Founder Colin Dawson steps into the Managing Director role to spearhead Dax Group through its next phase of growth, after securing £1.2M in contracts in its first year.
Navigating the feedback paradox
When customer feedback becomes a performance measure rather than a learning tool, its value and integrity are compromised. Adele Slater on rebuilding trust in the feedback loop.
Aberdeen digitalisation company makes waves by acquiring strategic marketing specialists
Dax Group acquires Breakwater Agency to strengthen its Empowerment and Engagement offering. Founder Adele Slater joins as Engagement Director.
Aberdeen based consultancy launches to drive digital transformation success
Dax Group launches in Aberdeen — a new consultancy built on three principles: People not Technology, Rapid Delivery, and Data Drives Performance.